Why you need to optimise your LinkedIn profile
You may be thinking, well isn’t it obvious that I need to optimise my profile?
But when was the last time you reviewed your headline or your about section?
Maybe it’s been on your to do list for a while.
I rewrote my profile late last year but it already needs updating again. Not a major overhaul but some definite tweaks here and there. I recommend updating your profile every 6 months.
Recently I’ve been doing a lot of audits for people and it is amazing how much LinkedIn has changed even since the beginning of this year!
Whether you like it or not, social media is now part of our everyday life. You need to embrace it and have a presence as people will be checking out you on socials before they buy from you or invite you to an interview.
Not having an optimised profile will hinder your business growth and (career) opportunities.
I use LinkedIn everyday and I treat it as an in person networking event. I have conversations, meet new people and share my views on things that I’m interested in.
My LinkedIn profile serves as a landing page for my personal brand and has served me really well (I became fully booked in 5 months without a website)
You need your profile to be interesting and for people to spend time reading your about section, posts and generally having a look. Dwell time is brilliant for the algorithm as it shows LinkedIn that your profile is interesting and it will help to push out your content to other users, or recommend that others connect with you.
Here are some simple hacks for you to implement this weekend
Update your profile picture, make sure you’re not using a photo that is 10 years old, and make sure it's just you!
Make sure your companies and schools are linked to pull through their logos rather than having a greyed out logo. It makes your profile look more polished.
Add your skills, education, add the website link to your experience. Take the dates off so people can’t work out how old you are!
Add your services if you’re a business owner. Or if you’re looking for a new role then you can add ‘Open to Work’ on your profile for recruiters to see without it being displayed on your profile so as not to upset your current employer.
Update your About section. Use the first person and talk about where you are now looking forward. Nobody cares that you played the clarinet in 2004.
Have a clear call to action on what people should do to contact you - email, DM or send them to your mailing list.
Is your LinkedIn profile doing you justice?
Your LinkedIn profile isn't your CV, it's your online reputation.
If you’d like to download my top 10 tips on how to optimise your profile you can get your copy here: https://preview.mailerlite.io/preview/68287/sites/60611007112807830/aMPUFn
And if you’d like me to audit or rewrite your profile please send me a DM to book in!
#LinkedInHacks #LinkedIntips #SocialFlowCollective #LinkedInLaura
