LinkedIn Trends for 2023
So what do I predict for LinkedIn in 2023?
Selfies
2022 has been the year of the selfie and I do think this trend will be continue as it is so important to show your face and humanise your business.
Vlogs
There will also be a lot more short videos (like a reel but silent with captions) Video died a bit in 2022, but I think it will be back in shorter bursts. Make sure you caption them as people don’t tend to have the volume on LinkedIn as they scroll.
Newsjacking
This is a recent trend and is a great way to be visible as a thought leader in your industry. One of my clients was recently featured by LinkedIn News after I’d sent her an article from the BBC to comment on and share on LinkedIn. LinkedIn News picked out her post and featured it in their news and it was trending that day! The results were lots of views on her profile and her post views grew considerably that week (by over 50%)
Company pages
If you’re not using your company page then give it some love in 2023 and grow your audience over there. LinkedIn paid advertising is over on company pages, I imagine they will roll out further paid options so I would suggest you follow the money and get your page optimised!
Newsletters
They will continue to be an amazing feature and they will go from strength to strength in 2023. They're a great source of information as you can see who your subscribers are.
By analysing the subscribers from one of my clients newsletters, we have noticed that a certain job title subscribed to her newsletter which we hadn't identified as one of her ideal clients.
Not only is this a great insight, it's also one of the only way to work our who is reading your content on LinkedIn. AND, it is a great way to nurture your audience.
Personal and storytelling posts
They continue to outperform all other content on LinkedIn. The more you share about you and your story, the more people you will attract into your world. Be a human on LinkedIn.
Quality over quantity
Posting good quality content wins hands down. Posting multiple times a day to be visible no longer works. It confuses the algorithm and makes you look *ahem* desperate. Get consistent, if that means twice a week – stick to it. Make your content interesting, fun, informative and don’t forget to share your results and present them in a story!
Audio events
Remember Clubhouse? I think Audio Events on LinkedIn will gain more traction and that there will be a function to save them and that they will be searchable too!
What else would you add?
And - if you are reading this, thinking ‘I need to leverage LinkedIn in 2023 but I’m not sure how to’ and you don’t know where to start with your content, engagement, and audience growth then please do get in touch.
